Content Strategy · Influencer Strategy · Contract Review

Commercial judgement for brands who've outgrown guesswork.

Nine years negotiating high-value commercial contracts, plus hands-on experience building a 2 million-follower brand — for founders who need sharper content and safer deals, without a full-time hire.

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Track Record

2M+

followers grown across platforms

£19M+

in lease contract value negotiated last year

9 yrs

negotiating high-value commercial contracts

RICS

chartered surveyor, commercial practice

Founders

Molly Maguire

Commercial & Contract Strategy

RICS-chartered surveyor with nine years' experience structuring and negotiating high-value commercial contracts — most recently as Senior Flex Leasing Manager at a FTSE 250 REIT, negotiating over £19m in lease value last year alone. Molly leads on deal structure, contract review, and commercial risk.

Duncan Tout

Content & Audience Strategy

The face of TJ and Duncan, a pet content brand built from the ground up to a combined 2 million followers across platforms. Duncan leads on content strategy, production, and what actually gets an audience to watch, trust, and buy.

Most content advisors have never negotiated a contract with real financial weight behind it. Most commercial negotiators have never built an audience or made content themselves. Between us, we've done both — which is what we bring to your content and partnership strategy.

Terms of Engagement

Five ways to work together

Content & Partnerships Audit

A written audit of your current approach and a 90-day plan — plus brand-deal readiness: what to charge, and what to watch for.

DELIVERED IN 7–10 DAYS · ONE FOLLOW-UP SESSION INCLUDED

Influencer & Partnership Strategy

Relying on one or two paid faces is a risk, not a strategy. I design a wider, tiered approach — ambassadors, micro and nano creators, UGC — so your reach doesn't depend on any one partnership.

STRATEGY DOCUMENT + WALKTHROUGH CALL

Content Briefs & Video Concepts

Specific, shootable ideas — written briefs ready to hand to a videographer, editor, or in-house team, so strategy turns into content without another hire.

DELIVERED PER BATCH · TURNAROUND AGREED UPFRONT

Founder-Led Content Strategy

Your own expertise is content most brands underuse. I build a strategy around what you already know, so it costs less than paid partnerships and is harder for anyone else to copy.

INCLUDED IN AUDIT · AVAILABLE AS STANDALONE

Contract Review

Considering a brand partnership? I'll review the agreement — usage rights, exclusivity, fees — and flag anything that puts you at a disadvantage before you sign.

TURNAROUND WITHIN 48 HOURS

Process

Discovery call

30–45 minutes on where you're at and what's not working.

Audit & research

Your current presence, reviewed against what's working in your space.

Written plan

A clear document with a 90-day plan you can act on immediately.

Walkthrough call

We go through it together and agree what happens next.

Let's see if it's a fit.

A short call is the best way to know if it's useful for where you're at. No obligation — send a few details and I'll reply directly.